Who Looks Most Like “Midnight Joe” — BD Provisions Launches Community Coffee Challenge

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BD Provisions is inviting local residents to show off their creative side — and love for coffee — with the launch of the Midnight Joe Look-Alike Contest, running August 1 through August 31.

The contest celebrates Midnight Joe, one of BD Provisions’ best-selling coffee blends, known for its bold, smooth flavor. Locals are encouraged to stop by BD Provisions, snap a photo at the dedicated Midnight Joe Wall, and show off their interpretation of the mysterious, coffee-loving character.

Participants can enter in-store or by posting their photo on Facebook with the hashtag #MidnightJoeChallenge and tagging BD Provisions. All in-store participants will receive a free cup of Midnight Joe just for entering.

Community voting will take place both in-store and on Facebook, where contestant photos will be posted throughout the month. Customers and BD Provisions employees will cast votes for their favorite look-alikes. Prizes include:

  • First Place: $75 BD Provisions gift basket
  • Second Place: $30 gift card
  • Third Place: One pound of freshly ground coffee flavor of choice ($18 value)

Winners will be announced the first week of September.

“This is a fun way to bring the community together and celebrate one of our most popular coffees,” said Debra Saltz, owner of BD Provisions. “We can’t wait to see everyone’s take on Midnight Joe!”

For more information, stop in at BD Provisions in Severna Park or follow the fun on Facebook.

BD Provisions is a retail store concept offering a curated collection of bulk foods sold in sustainable containers and coffee roasted on site. Find the shop at 844 Ritchie Highway, Suite 101, in Severna Park.

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