The Daily Record has named Severna Park resident Amy Basta, assistant vice president of marketing for SECU, Maryland’s largest state chartered credit union, as one of Maryland’s 2020 Leading Women.
The Daily Record’s Leading Women awards honor women who are 40 years of age or younger for the accomplishments they have made so far in their careers. A panel of previous Top 100 Women and Leading Women winners selected the honorees based on their professional experience, community involvement and commitment to inspiring change.
"The 2020 Leading Women excel in their careers and demonstrate a passion for making a difference. They give back to their communities while also juggling many commitments," said Suzanne Fischer-Huettner, group publisher of The Daily Record. "These women have made tremendous accomplishments early in their careers. The Daily Record is honored to shine a light on Maryland's future leaders."
Basta brings more than a decade of experience in digital marketing to her role as assistant vice president of marketing. After joining SECU in January 2020, she quickly demonstrated her strategic leadership and deep understanding of the customer journey, utilizing forward-thinking strategies to create unmatched customer experiences and results-driven marketing campaigns.
Most recently, Basta successfully launched SECU Maryland’s 23rd financial center, located in Clarksville, Maryland, during a time when banks were closing branches and canceling events due to the COVID-19 pandemic. With an ability to adapt and take on new challenges, Basta spearheaded an integrated marketing campaign and inspired greater community involvement through technology, resulting in more than 300 pounds of food donated to the Community Action Council of Howard County - Food Bank.
“We are proud to celebrate Amy’s well-deserved honor as a 2020 Leading Women recipient,” said Becky Smith, executive vice president and chief strategy and marketing officer for SECU Maryland. “Her professional background brings innovative thinking and bold leadership to the banking industry, and has helped our organization thrive, especially during challenging times. More than a marketer, Amy has quickly become a role model, using her valuable experience and overwhelming passion to mentor and inspire her team.”
Basta has shared her digital marketing expertise with other marketers as a guest speaker at Digiday in Palm Springs, California, and as a presenter at the Communicator Summit in Baltimore, Maryland. In addition to giving back to the industry, Basta also invests her time within the community through ongoing volunteer efforts and donations to the SECU Maryland Foundation Society, BARCS and the Baltimore Humane Society.
To view The Daily Record’s complete list of Maryland’s 2020 Leading Women, visit www.thedailyrecord.com/leading-women/winners.