The effects of the coronavirus are far-reaching, impacting people and businesses of all sizes across the globe. Only a few short weeks ago, macroeconomic indicators seemed stable with positive business and consumer sentiment. Much has changed since then. To say the events surrounding the coronavirus have been disruptive may be the understatement of the new decade.
Many business owners, both locally and nationally, have been severely and negatively affected by this pandemic, and many are wondering when this virus’ impact will finally end. Fortunately, for business owners impacted by COVID-19, help looks to be on its way at last. The Coronavirus Aid, Relief and Economic Security Act, also known as the "CARES Act,” will provide much-needed support for business owners in the form of loans, guarantees, tax deferrals and other support. While this help will provide much-needed relief for business owners locally, this is only a short-term benefit.
No matter the situation your business is in, below are steps business owners can take to help it survive this difficult stretch:
For years to come, potential investors will be evaluating operational and financial performance of businesses during this period in order to measure the cyclicality and overall resilience/risk profile of a business. The "right" course of action for each business is unique, but your management team will also be measured on how you navigate this environment.
To the extent possible, track any coronavirus-related impacts on your business and expect that at some point you may need to explain in detail how and why the business performed the way it did during this period of disruption. Also consider tracking "exceptional" events like contract delays, customer order cancellations, overtime costs, sick leave, supply disruptions, elevated transportation costs, etc. Additionally, it is important to review the CARES Act, and determine what assistance opportunities are available for you. For instance, the Paycheck Protection Program, which is part of the act, provides forgivable loans related to COVID-19 for small businesses and certain nonprofits with fewer than 500 employees that have been affected by the pandemic.
This article was provided by Bart Gibson, senior vice president - wealth management, and Kyle Harris, senior vice president - wealth management. Gibson and Harris work for UBS Financial Services Inc. in the firm’s Baltimore office.
This article has been written and provided by UBS Financial Services Inc. for use by its Financial Advisors.
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