The Annapolis Town Center and Symmetry Creative Agency announced a total of $21,428 raised for local musicians through their partnership with the Annapolis Musicians Fund for Musicians (AMFM). All donations were collected during a virtual concert series, Tunes From The Town, where 18 local musicians took to Facebook to livestream their performances. Viewers were able to catch the nightly acts, April 15 through May 2, on the artists’ personal Facebook page and the Town Center’s Facebook page.
What started as a goal of $10,000 quickly doubled just days before the conclusion of the series.
“We are thrilled by the outpouring of support by the community,” said Anthony Henry, general manager of the Annapolis Town Center. “This result speaks volumes and shows how we can truly come together in a time of need.”
The effects of COVID-19 produced hardships that were felt across the nation. Businesses, organizations and venues were required to shut down in order to abide by the stay-at-home mandate. The ripple effect of this closure resulted in millions of individuals losing their ability to generate some form of income, including musicians. In an effort to help, the Annapolis Town Center created a platform in which Annapolitan musicians could not only share their talent but also make a profit.
During each performance, viewers were encouraged to donate to the Annapolis Musicians Fund for Musicians (AMFM) emergency relief fundraiser. AMFM is a nonprofit organization providing temporary financial relief to professional Annapolis-area musicians who cannot work due to sickness, injury and other circumstances. The Annapolis Town Center and Symmetry Creative Agency matched dollar-for-dollar every donation that was made, up to $5,000.
“This was of tremendous benefit, not only to musicians involved but also to the many area musicians that we can continue to financially assist as we all move deeper into this crisis,” said Matt McConville, president of AMFM.