Do your clients and employees trust you? Trust can take years to build, and be lost in seconds. Customer trust develops from the first contact and extends through service delivery, implementation, and support. Employees expect you to lead with integrity and humility. In this session you will learn the four principles of becoming trustworthy: credibility, reliability, intimacy, and self-orientation. We look forward to you joining us and your fellow chamber members to learn how to become trustworthy, enabling you to grow your business.