Rick Gilbreath (far left) brought Edible Arrangements to Severna Park about eight years ago because he was fascinated by the product concept, which was new to the gift-giving market.
Edible Arrangements Thrives With A Fresh Take On Gift-Giving
For years, dedicated spouses, siblings, children and friends have bought flowers for their loved ones to celebrate momentous life occasions. But flowers aren’t the only option when it comes to expressing gratitude, congratulations or even sympathy. Edible Arrangements in Severna Park has delicious treats that are perfect for birthday gifts, wedding favors and holiday centerpieces.
“We have something for every occasion,” said Rick Gilbreath, who owns Edible Arrangements franchises in Severna Park, Annapolis and Crofton. “For sympathy, if someone is experiencing a loss, or if someone is celebrating a birthday or love.”
Gilbreath was preparing to sell his automotive entertainment business in 2005 when he saw an Edible Arrangements booth at an expo in Washington, D.C. He was immediately enticed by the business concept. Gilbreath opened shops in Annapolis and Crofton in 2005. The Severna Park shop followed about three years later.
“What appealed to me was that it was like the floral business, but with fruit,” he said. “What would you rather have? I would rather have fruit because you can eat it and it’s healthy. Why have flowers when you’re just going to watch them die?”
The arrangements are endless: fruit bouquets, swizzle apple fruit truffles, white-chocolate-dipped banana slices, caramelized hazelnut crunch bananas, salted caramel apple wedges, chocolate-dipped strawberries and pineapples, gourmet Belgian chocolate pops, and other baskets of mouthwatering fruit containing cantaloupe, honeydew, grapes, pineapple daisies and strawberries.
For Valentine’s Day, shoppers can look out for heart-shaped boxes and arrangements heavy with chocolate and strawberries. Customers can also customize their orders by adding plush teddy bears or balloons.
And, Gilbreath said, the fruit is as good as advertised. “The fruit is delivered daily and cut fresh daily,” Gilbreath emphasized. “From the farm to the distributor to us – you can’t get any fresher than that.”
Gilbreath said his favorite aspect of the job is interacting with customers, whether it is at their door or during a community function. Edible Arrangements is a member of the Greater Severna Park and Arnold Chamber of Commerce and regularly donates items for silent auctions, school fundraisers and Hospice of the Chesapeake galas.
The franchise owner eagerly anticipates meeting more community members and putting smiles on more faces.
“I’m not a repo man coming to get your car and I’m not selling something at their door,” he said. “I’m bringing fruit with chocolate, and whether you’re sick or it’s your birthday or whatever, people enjoy it. And when UPS comes, they’re bringing something you’re expecting, but this is a surprise.”
Edible Arrangements serves Severna Park, Arnold, Millersville, Pasadena, Gibson Island, Annapolis and Crownsville. Stop by the shop at 344 Ritchie Highway in Severna Park to place an order or get a calendar with coupons and fun facts. Hours are 9:00am-7:00pm Monday through Friday, 9:00am-5:00pm on Saturday and 10:00am-3:00pm on Sunday. Orders are processed same day if made two hours or more before closing. To learn more, call 410-431-7030 or visit www.ediblearrangements.com.